चुनाव आयोग ने डिजिटल चुनाव प्रचार के लिए नए दिशा-निर्देश जारी किए

Q1. What is a key requirement for AI-generated advertisements under the new Election Commission of India (ECI) guidelines?

1. Mandatory approval from the ECI before publication
2. Inclusion of explicit disclaimers stating the content is AI-generated
3. A minimum character limit for the disclaimer text
4. Submission of the AI model used for generation to the ECI

Explanation: The new guidelines mandate that political parties and candidates must provide clear and explicit disclaimers on all AI-generated advertisements. This ensures transparency for the voters regarding the nature of the content they are viewing.

Q2. According to the recent ECI directives, how will campaigning conducted through social media influencers be treated?

1. It will be exempt from electoral expenditure limits.
2. It will be considered a form of corporate social responsibility.
3. It will be counted towards the candidate's overall electoral expenditure.
4. It will be regulated by the Ministry of Information and Broadcasting.

Explanation: The Election Commission of India has ruled that any campaigning activities undertaken through social media influencers will now be counted as part of the candidate's total electoral expenditure. This aims to bring greater accountability to indirect campaigning methods.

Q3. Which constitutional article grants the Election Commission of India the power to issue directives related to elections, including the recent digital campaign guidelines?

1. Article 14
2. Article 324
3. Article 124
4. Article 21

Explanation: Article 324 of the Indian Constitution vests the superintendence, direction, and control of elections in the Election Commission of India. This broad power allows the ECI to issue various directives to ensure free and fair elections, including those governing digital campaigning.

Q4. The new ECI guidelines for digital election campaigns primarily aim to address the challenges posed by:

1. Traditional print media bias
2. Low voter turnout in rural areas
3. Misinformation, deepfakes, and AI-generated content
4. Offline rally organization and logistics

Explanation: The core objective of the new guidelines is to tackle the growing threats of misinformation, hate speech, and sophisticated manipulation techniques like 'deepfakes' and other AI-generated content, which can unfairly influence voters in the digital space.

Q5. What is the intended effect of counting social media influencer activities as electoral expenses under the new ECI rules?

1. To encourage more political parties to use social media influencers
2. To ensure a more level playing field by curbing opaque campaigning practices
3. To increase the overall election campaign budget for candidates
4. To simplify the reporting of campaign expenses

Explanation: By including influencer marketing within electoral expenditure limits, the ECI aims to promote greater transparency and accountability in digital campaigning. This prevents candidates with larger undeclared digital budgets from gaining an unfair advantage, thereby fostering a more equitable electoral environment.